A week or so ago, I was writing about marketing and the church. It had me consider, what is the "brand" of Christianity, or the church. There are all too many stories of hypocrisy, judgementalism, and a relative holier than thou perspective, which have helped shape a broader brand. Some of which is quite true. Some of which is an unfortunate misperspective.
Clearly this "brand" could use some attention. Not in a macro level to change peoples perception at a broad level—as if to say, Look, the church is cool, Look, we are an inclusive organization, Look we do really care. No, the attention must come at a micro level. A self-examination of each individual's relationship with Jesus— what He actually means, has done, and has set a life example for. And our subsequent response.
This requires work (in an effort and focused-persistence sense) and attention to detail. Yet almost conversely, freedom, spontaneity, and reckless abandon. We must assume a "choose today who you will serve" and a "love your neighbor" dynamic. The church and church goers (clearly myself included) must visit the mirror. Often.
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